When Branding Meets Architecture

My wonderful clients at Media Objectives trusted me with documenting their vision for the Shashi Hotel in Palo Alto, California. The hotel’s design prioritized a seamless experience intended to anticipate guest needs. That mission was integrated into the brand’s aesthetic, right down to their tagline: “And,” which became a running motif throughout the hotel’s black and white tones framed with warm lighting and wood textures.

The hotel considers itself an urban resort catering to refined, well-traveled individuals with frequent trips to the surrounding hubs of tech and education.

My job was a bit different this time around. In addition to my usual offering of architectural photography, I was also asked to capture an abundance of details and textures. This shoot became more of a branding and product photography shoot with elements of architectural photography sprinkled in. The key to success was forged in emulating the formulas of many of our favorite films: Wide establishing shots to establish a sense of place and orient the audience and detailed close-ups to stir emotions and personal connection.

I was thrilled with the opportunity to expand my creative output and more than pleased with the results which I am happy to share below.