“Movies are a machine that generates empathy”
Films For Architecture, Commercial, Hospitality & Travel Brands
My heart belongs to photography. I still believe a picture can be worth a thousand words, and I’d never leave home without one as a marketer. But real talk: the magic of print and paper to rally attention is fading. People are too distracted, overwhelmed, and paralyzed in a gluttonous trance of doom scrolling.
Video is better suited to make them care again.
It does what photos can’t: it moves, it shares energy, and it builds trust. It’s the closest thing to meeting you in person. And right now, it’s the most powerful medium for conjuring the single greatest force humans have ever wielded:
Story
Narratives drive action. From shifting entire civilizations to agriculture, to making us obsess over the “vibe” of our “luxury” bathroom soap, stories convince us we’ve always wanted something.
Whether you’re showcasing architecture that defines your legacy, educating customers, or fundraising for a cause, people want to feel invested in a shared mythology.
Story builds inertia. Video is the broadcast.
“Allow yourself to really look and feel. It’s sometimes harrowing, frightening and sometimes the most beautiful thing in the world”
“I Kite to be scared. I Kite to push my fear”
— Gio Messina —
“ Companies Can’t buy timelessness. It’s just decided by the people”
— Jon Hebert —
“This algebra teacher told me that being an artist was impossible...It’s funny. I paint algebra now.”
“Ransom is for students who believe that they are in the world not so much for what they can get out of it but for what they can put into it”
“Marry Me, I ‘ll build you your dream house”
