Vans: Off The Wall

It all begins with an idea. We wanted to create a dynamic skateboarding ad with vintage 80s skate scene vibes while taking advantage of the many traditional skate spots in Miami’s urban core, all while leading up to the brand new, state-of-the-art Lot 11 skatepark that had just been opened to the public under the I-95 overpass.

From there, it was off to the races: Script, storyboard, location scouting, finding the perfect skaters, racing against the light on the shoot while enduring brutal heat and burning quads from chasing world-class skaters with heavy gimbals.

This brand film was done on a shoestring budget and is a testament to the power of teamwork and creativity when confronted with limits and challenges.

Video production is a collaborative art, and the results achieved together will always surpass what one person can do alone. It requires the collective disposal of ego in service to the art, and years later, this is one I am particularly proud of honoring those concepts.